Are you prepared to take your business online but don't know where to begin? Author and business owner, L. Diane Wolfe, walks you through the steps, from creating a sticky website to generating publicity. Options for products and services are covered as she outlines promotion basics for those starting a web-based business or setting up a website for their physical business. This lively seminar encourages listeners to actively participate and design their own successful online marketing plan!
Find a Market / Plan – Goals & Branding
Website Features / Web Copy – Headlines & Body
Other Sites / Blogs / Search Engines
Articles / Communities & Forums
Creating Media Blitz / Advertising – PPC & Affiliations
Email – Starting & Spam / List Building & Opt-in
Online Sales Strategies / Other Offers / Offline